Search Engine Optimization (also known as SEO) is a form of digital marketing strategy that can place your website at the top of search engine results (e.g. Google, Yahoo and Bing), allowing you to gain more traffic and leads to your website.
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Search Engine Marketing (also known as Pay Per Click, PPC) is another form of Internet marketing strategy that places your website at the top of Search Engine Results Page (SERP) via a paid advertising channel.
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SEO is a form of digital marketing strategy that can place your website at the top of search engine results.
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